Why I XO Tucson
In my world, "XO" has always been more than a sign-off to friends and family—it’s a symbol of genuine connection. I founded XO Tucson as a tribute to the city that raised me; a place defined by its deep history, world-class flavors, and soulful community.
A City of Legends
Settled on one of the longest continuously inhabited spots in North America, Tucson has a character that is truly one-of-a-kind. It’s a spirit so distinct that it has been memorialized in dozens of popular songs over the decades.
Culture & Conservation
Tucson is home to a landscape and a lifestyle like no other.
UNESCO City of Gastronomy: A world-renowned culinary scene with a growing list of James Beard-recognized talent.
Conservation Culture: A community dedicated to protecting our unique saguaro forests and desert wildlife.
Authentic Spirit: A place where historic roots meet a thriving modern art and wellness scene.
Tucson is as unique as its name, and everyone has a different reason for why they love it. I’m here to help you discover yours.
The XO Tucson Soundtrack
The XO Tucson Soundtrack: A collection of songs that mention the Old Pueblo.
XO Tucson | Top Fives
XO Tucson | Values
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Culture & Food
"A city celebrated for its food scene."
-The New York Times
4/17/2025 -

Natural Beauty
"For decades, Tucson and surrounding communities have maintained outdoor lighting regulations that limit light pollution and safeguard stargazing…one of the best cities for seeing stars."
-The New York Times
4/7/2026 -
Job Growth
"Tucson is a standout city for a tech career in 2026, especially if you thrive in specialized fields like aerospace, defense, or applied AI."
-NuCamp
3/30/2026 -

Conservation
"The One Water approach—valuing every water source and using each drop wisely…is actively shaping how we manage water for today and for generations to come. Tucson is one of the first communities in the nation to move from One Water planning into full-scale implementation, and the results are already creating an impact."
-City of Tucson
July 2025